The beginning of Blissfully Amy was written in ink and intention.

A seed planted years ago: a vision, a vow, a lotus. Today, it blooms.

I bought the domain Blissfully Amy in 2017.

Back then, I had the vision, but not yet the voice. I knew I wanted to create a space that reflected who I was becoming, but the timing wasn’t right. That same year, I had a lotus flower tattooed on my back: a quiet promise to myself. The lotus, rooted in the mud yet rising toward the light, symbolized transformation, resilience, and the beauty that can emerge from deep within. I carried the idea of Blissfully Amy with me through years of growth, healing, evolving, and waiting, like a seed under soil.

In the years between, I moved from Shanghai to Canada, and eventually back to Asia, where I now call Hong Kong home. There were global shifts and personal ones: a pandemic, a divorce, grief, loss, and quiet moments of starting over more than once.

Still, the seed remained: quiet, waiting.

Then, eight years later, lying in bed after being hospitalised, something shifted. I was tired, healing, tender, and surrendered. I had finally stopped resisting and began allowing life to unfold, without the pressure to force, prove, or perfect.

That weekend, Easter weekend, everything began to flow. The site came together with a kind of ease I hadn’t expected. The beginning of Blissfully Amy was quiet and intuitive. Words arrived, colors felt right, images found me. Without force or overthinking, Blissfully Amy was born, like a rebirth into something truer.

The symbolism wasn’t lost on me: Easter, resurrection, spring. A new chapter, not just in my work, but in myself.

Not long before, I had visited Bali, where I asked the island to help me release what no longer served me. And it did, deeply. I got sick. But in that unraveling, something within me cleared. My body and soul shed layers I no longer needed. It wasn’t comfortable, but it was healing.

Today, I feel more grounded; less swayed by the waves of life; more in tune with my rhythm; more at peace with what is.

Blissfully Amy is not just a brand: it is my return to softness. It is the quiet strength I discovered inside. It is a reminder that even when things fall apart, something beautiful can take root.

If you're holding onto something that hasn’t bloomed yet, I hope this reminds you: your timing is sacred. And when it’s ready, it will unfold, quietly, powerfully, in its own way.

With love,

Amy